Clever marketing or a wee bit sneaky…?

What do writers/readers think? Is this an extremely smart marketing ploy or something like a punch below the belt? In other words riding on the coat tails of a big named author.  (Hmm…my surname is Bryson…). Also how do you write a parody before the original is out? I must say the book blurb made me smile…even made me want to read it. Wonder how Jo Rowling and her publisher feel though! Anyway here’s the  story:

‘Pan Macmillan is moving early to publish a parody of J K Rowling’s The Casual Vacancy before it has even been released or its plot revealed.

World rights in The Vacant Casualty by Patty O’Furniture were acquired direct from the author by non-fiction publishing director Jon Butler, after the idea was prompted in-house. Patty O’Furniture is the pseudonym of writer Bruno Vincent, co-author of books including Do Ants Have Arseholes?.

The book has been released by Boxtree as an e-book, priced £3.99, and will be published in hardback on 13th September at £8.99.

The book is set in the English town of Mumford, where all is quiet, apart from the man with the axe in his back who is staggering down the street, leaving a vacancy on the Parish Council. It features Detective Inspector Bradley, a “plodding buffoon, incapable of detecting his own backside”, who teams up with a writer researching a detective novel, and together they blunder towards the identity of the “vacant casualty”, hoping to get to the truth before everyone in the town is murdered.

The publisher said: “In this potty-mouthed, depraved parody, strewn with casual violence and sexual deviancy, you’ll discover granny mafia, farting tea-ladies, car chases, serial killers and lashings of tortoise milk. But no immigrants. This is the countryside, after all.”

8 thoughts on “Clever marketing or a wee bit sneaky…?

  1. Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and
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  2. Sounds a wee bit like Hot Fuzz, a British take on an American style mystery. Totally laughable, in the best way possible. Yes, use that high profile name to market. Fair game.

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